Logo via Reverb
There’s much to think about when planning a tour: booking gigs, transportation, lodging, advertising, whether or not including a cover of Loverboy’s “Working for the Weekend” on the set list is really a good idea… How do you make a tour environmentally friendly on top of all that? Wouldn’t it be great if there was a green fairy that could wave her eco wand and take care of it all for you?
Enter Reverb, a Portland, Maine-based organization that does just that. Reverb offers a menu of greening services for artists and their managers including providing biodiesel for buses, sourcing eco-friendly merchandise like organic t-shirts and reusable water bottles, and coordinating local, organic catering.
Reverb was founded by environmental activist Lauren Sullivan and her musician husband Adam Gardner, guitarist and vocalist for Guster. They’ve worked with an impressive roster of artists such as Bonnie Raitt, Stars, Phish, Andrew Bird, and Kelly Clarkson. So far they’ve greened 70 tours and 1,120 events, reducing 62,608 tons of CO2 in the process. Not too shabby.
And they haven’t forgot about the fans, whose commute comprises over 80% of a concert’s carbon footprint (!). Reverb has made it easy for folks to reduce the environmental impact of their travel by partnering with the online ridesharing system PickupPal and selling carbon offset credits at shows.
Reverb also promotes environmental awareness at concerts, highlighting green causes, technologies, and businesses. They’re always looking for volunteers to help out with this, especially at festivalas and larger events where they set up an entire “Eco Village.” And volunteering wil get you a free pass. Not a bad deal, if you ask me. Just remember to carpool. And show some love for the Loverboy cover, no matter how bad it turns out.
Rockin' in the Green World 